Today Search Engine Land has reported from Google’s API Blog that advertisers who use the v2009 API can now use up to 2 dynamic parameters in the ad copy. These ad parameters include numbers such as prices, discount percentages, quantities, etc.
For example, if you run an airline and you want to display the latest prices for a trip from New York to Los Angeles, you can do so using the API. The ad copy can read something like, “Fly from NY to LA for $249, Act Now, Only 3 Seat Left.”
The benefits of such an update are huge and are ultimately too big to ignore. If you’re selling online, show me one other advertising medium in which you can update the ads as quickly as you’re advertising the price and product on your website. By citing real time prices, deals and availbility, your conversions will undoubtedly increase as customers are drawn in by ads with attractive and relevant copy.
Ultimately, it is evident that for real gains, a basic PPC campaign just won’t cut the mustard.
