At a recent client meeting, we all agreed around the table that 2011 was the year print advertising was going to make a comeback thanks to the QR Code. Slowly but surely we’re starting to see more and more of these black and white barcode-esque images appearing in flyers, brochures and in print advertising. These tools are fabulous for promoting user interactivity and driving inbound leads through a fun and unique way.
What’s even better is that QR codes are quick and easy to set up, have complete tracking capabilities and can be used for an assortment of campaigns. We’re just brimming with ideas for these codes in 2011, what are yours?
